Marketplace

The Marketplace is the in-app surface for adding tools and pre-built configurations to your organisation. Open it at app.craftedai.co/marketplace.

Read Concepts first if you haven’t already.

What the Marketplace contains

The Marketplace has two tabs:

MCP Templates — 22 curated MCP server templates covering productivity, scheduling, CRM, communication, and finance. Installing a template registers the MCP server as a plugin for your org.

Industry Packs — 3 vertical recipes, each bundling MCP templates, skills, a system prompt, and a recommended model. Installing a pack creates a fully working Bot in one transaction.

Installing an MCP template

1. Open Marketplace → MCP Templates.
2. Find the template (GitHub, Linear, Stripe, Zoom, Teams, Calendly, QuickBooks, Acuity, NexHealth, Zendesk, Outlook Calendar, and more).
3. Click Install.
4. Enter any required credentials. Templates that connect to external services surface their required credential fields (API keys, tokens, base URLs) in the install modal.

Templates that support ${VAR}-style base_url templating let you point the MCP server at your own hosted instance. Enter the value in the install form and it is substituted into the endpoint at registration time. Source: CRA-244

After installation, the MCP server appears under Plugins with its tool count, refresh status, and cached catalog. Attach it to a Bot by editing the Bot’s plugin allowlist.

Refresh after install

The tool catalog is cached on install. If the MCP server’s tools change, refresh the catalog from Plugins → [plugin name] → Refresh catalog.

Installing an Industry Pack

1. Open Marketplace → Industry Packs.
2. Choose a pack.
3. The wizard walks you through three steps:
   • Credentials per MCP — enter auth values for each bundled MCP template.
   • Variable values per Skill — fill in the variable placeholders in the bundled skills (e.g. agency name, primary market, clinic name).
   • BAA acknowledgement — if the pack carries requiresBaa: true (Medical Clinic), you must acknowledge the Business Associate Agreement before proceeding.
4. Click Install pack.

One database transaction creates all the integrations, skills, and the Bot. On success you are redirected to the new Bot’s detail page.

BAA acknowledgement

The Medical Clinic pack requires a BAA acknowledgement before installation. The acknowledgement is captured at install time and recorded in the audit log. Do not install this pack on behalf of a healthcare organisation until the appropriate BAA is in place.

Available packs

Realtor Source: CRA-233, CRA-245

For real estate agencies and independent brokers.

Component	Details
Bundled MCPs	Calendly (appointment scheduling), Acuity (alternative scheduling)
Bundled skills	realtor-listing-search, realtor-local-market, realtor-buyer-intake
Recommended model	gpt-4o
Compliance flags	None

The Realtor bot handles property enquiries, surfaces local market context, and books showing appointments directly from the WhatsApp or gateway conversation.

Medical Clinic Source: CRA-234, CRA-245

For outpatient clinics, group practices, and telehealth providers.

Component	Details
Bundled MCPs	NexHealth (patient scheduling), Acuity (scheduling fallback)
Bundled skills	clinic-intake, clinic-telehealth-prep, clinic-escalation
Recommended model	gpt-4o
Compliance flags	requiresBaa: true, escalationToolEnabled: true

The Medical Clinic bot handles patient intake, telehealth appointment preparation, and escalation to a human staff member. The BAA acknowledgement is required at install time and is surfaced in the audit log.

PHI handling is your responsibility

Crafted AI captures the BAA acknowledgement and records it in the audit log. Appropriate use of patient data — retention, access controls, encryption in transit, and at rest — remains the responsibility of the installing organisation.

General SMB Source: CRA-235, CRA-245

For small and medium businesses that need a general-purpose assistant without vertical-specific compliance requirements.

Component	Details
Bundled MCPs	Calendly (appointments), Zendesk (support tickets), QuickBooks (invoicing)
Bundled skills	smb-intake, smb-support-triage, smb-scheduling
Recommended model	gpt-4o-mini
Compliance flags	None

The General SMB bot handles appointment booking, support ticket routing, and basic invoicing queries. A good starting point for teams new to the platform.

Roadmap notes

The following are planned but not yet available:

• OAuth refresh broker. Most catalog templates today use paste-an-access-token auth. Short-lived OAuth tokens (Google, Microsoft, Zoom) TTL out after ~1 hour. A managed OAuth refresh broker (B-OAUTH-1) is the next catalog blocker after the current templates have been validated with design partners.
• Telehealth and EHR-grade integrations. Jane, SimplePractice, Tebra, and athenahealth remain deferred until there is a confirmed design partner in those segments.
• Two-tier official/community catalog. A community-submitted pack tier is planned once cumulative install volume crosses a threshold that justifies the review and quality infrastructure.

Next steps

• Read Bots to bind your new bot to a gateway credential.
• Read Skills to understand how the bundled skills shape your bot’s behaviour.
• Read MCP integrations to connect additional MCP servers beyond what the packs include.